PRIVACY POLICY

Last Updated: September 20, 2023

Thank you for visiting Superior Natural ULC website (“Website”). We value your interest in us and our products and respect your privacy.

This Privacy Policy (“Privacy Policy”) sets out how we generally collect and process the personal information we collect both on our Website and offline. The information we collect and process about you will depend on your interactions with us.

By visiting our Website or otherwise interacting with us, you agree to the practices described in our Privacy Policy.

If you have any questions or concerns regarding our Privacy Policy, please contact us at info@keystonenatural.com.

I. PERSONAL INFORMATION WE COLLECT

We may collect personal information in the following instance:

  • Contact Information and Other Identifiers. When you communicate with us, we may collect your name, email address, phone number, the nature of your inquiry, our responses and any other information you provide.

  • Responses and Feedback. If you participate in our surveys or questionnaires, we may collect your responses and feedback, such as level of satisfaction or other information related to your use of our Website or products.

  • Marketing and Promotions. For marketing purposes, we may collect your email, name, phone number, and preferences. If you participate in the promotions we offer, we may collect your name, email and other information related to the activities available through our Website or relating to product promotions, for example.

  • Events. If you participate in our events, we may collect personal information related to your participation. For example, if you register for or attend an event or webinar that we host or sponsor, we may collect information related to your registration for and participation in such event.

  • Location information. If you provide your location information, we will help locate a store near you where our products are sold.

  • Preferences. We also may collect information about your preferences, including communications preferences, preferences related to your use of the Website and any other preferences or requests provided when interacting with us.

We and other third parties may also automatically collect personal information when you visit our Website, including through the use of cookies, pixel tags, and other similar technologies. The personal information automatically collected includes:

  • Device and Browsing Information. When you visit our Website, information, which may be considered personal information under certain laws, such as IP address, browser type, domain names, access times, date/time stamps, operating system, language, device type, unique or online identifier, Internet service provider, referring and exiting URLs, clickstream data, and similar device and browsing information.

  • Activities and Usage. We also collect activity information related to your use of the Website, such as information about links clicked, searches conducted, features used, items viewed, time spent on certain pages, your interactions with us, log file information, and other activity and usage information.

  • Location Information. We may also collect or derive general location information about you, such as through your IP address.

In addition, we may collect and receive certain personal information from business partners, clients and customers, data brokers, marketing/advertising agencies, analytics firms, social networks, public databases, and vendors and service providers who provide services or perform functions on our behalf.

II. HOW WE USE PERSONAL INFORMATION

How we use your personal information varies depending on how you interact with us. We may use personal information in the following ways:

·        Services and Support. To allow you to maintain your account with us, provide and operate our Website, provide troubleshooting and technical support, and to otherwise run our day-to-day operations.

·        Analytics and Improvement. To better understand how users access and use the Website and our products (including to verify or maintain the quality or safety of our products) and for other research and analytical purposes, such as to evaluate and improve our Website, products, and business operations, to develop our Website and its features, and for internal quality control and training purposes.

·        Communicate With You. To communicate with you including to obtain a better understanding of your needs and how we can improve our services and products to answer any questions and send you information and materials regarding our Website, products and services. We also use this information to send administrative information to you and when you interact with various types of technologies, applications and features, including our chatbot.

·        Marketing and Advertising. To send you information about our Website, newsletters, products, other marketing content and information about events and new offerings.

·        Research and Surveys. To administer surveys and questionnaires, such as for market research or user satisfaction purposes.

·        Planning and Managing Events. For event and webinar planning, and other event management purposes, such as registration, attendance and contacting you about future events.

·        Security and Protection of Rights. To protect the Website and our business operations, and to protect ours or others’ rights; to prevent and detect fraud, unauthorized activities and access, and other misuse; where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety or legal rights of any person or third party or violations of our terms or policies.

·        Defending Legal Rights. To manage and respond to actual and potential legal disputes and claims, and to otherwise establish, defend or protect our rights or interests, including in the context of anticipated or actual litigation with third parties.

·        Compliance and Legal Process. To comply with applicable legal or regulatory obligations, including as part of a judicial proceeding; to respond to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request, whether formal or informal, from law enforcement or a governmental authority.

·        Auditing, Reporting, and Other Internal Operations. To conduct financial, tax and accounting audits; assessments of our operations, privacy, security and financial controls, risk, and compliance with legal obligations; general business, accounting, record keeping and legal functions; and maintain appropriate business records and enforce company policies and procedures.

·        Location. If you provide your location information, we will help locate a store near you where our products are sold.

  • Sweepstakes, Drawings, Contests, Promotions and Games. We may offer sweepstakes, drawings, contests, promotions and games (“Promotions”). We use the personal information you provide us when you enter to conduct the Promotions (for example, to notify winners and to make any required reports such as providing a list of winners to regulators).

  • Influencers. We work with influencers, as further described in the terms of our agreements with them, who sign up and receive free or discounted products. We may collect influencers’ name, address and other contact information for these purposes.

  • Other Uses: We may use personal information for other uses that we will notify you of and/or that you may consent to.

III. HOW WE DISCLOSE PERSONAL INFORMATION

We may share your personal information with the following entities:

  • With Our Affiliated Companies. We may disclose your personal information with other companies within our corporate family for them to use in ways that are consistent with this Privacy Policy.

  • Service Providers. We may disclose the personal information we collect with service providers who perform functions on our behalf, such as Website hosting and analytics, email or other communication services, offering/conducting promotions, development and research, and customer support.

  • Third party platforms, providers and networks.  We may disclose or make available personal information to third parties to provide advertising, measurement or analytics or that provide or make available certain features or portions of the Website, or as necessary to respond to your requests.  We may also make cookies and other similar information available to third parties in support of marketing, advertising and campaign management.

  • Retailers and Distributors. We may disclose personal information to retailers and distributors who carry our products including for Promotions, recalls or other operational and advertising purposes.

We also may disclose your personal information in the following circumstances:

  • Business Transfers. We may disclose personal information as part of commercial transactions (e.g., mergers, acquisitions, bankruptcy, or other similar business transactions) and in contemplation of such transactions (e.g., due diligence).

  • Compliance, governance and legal requirements. We may disclose personal information to comply with legal and compliance obligations and to respond to legal process and related to legal proceedings. For example, we may disclose information in response to subpoenas, court orders, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements.  We may also disclose information, including personal information, related to litigation and other legal claims or proceedings in which we are involved, as well as for our internal accounting, auditing, compliance, recordkeeping, and legal functions.

  • Security and Protection of Rights. We may disclose the personal information where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of this Privacy Policy or our Terms of Use, or as evidence in litigation in which we are involved. We may also disclose personal information to protect our rights and the rights of others.

  • Aggregate and De-identified Information. We may share aggregated information derived from our Website and the personal information we collect that does not identify or refer to any particular individual. We may also share de-identified information, which is no longer reasonably linkable to an identifiable individual, with third parties who have committed not to attempt to re-identify such data.

  • Other Disclosures. We may disclose your personal information for other purposes, which we will notify you of and/or obtain your consent.

IV. Cookies and Other Tracking Mechanisms

We and other third parties use cookies, pixel tags, and other similar tracking mechanisms to automatically collect information about browsing activity, device type, and similar information within our Website. We use this information to, for example, analyze and understand how you access, use and interact with our Website; to identify and resolve bugs and errors in our Website; to assess, secure, protect, optimize, and improve the performance of our Website; for marketing, advertising, measurement and analytics purposes; and to personalize content on our Website. We may also deidentify or aggregate such information to analyze trends, administer our Website, gather broad demographic information for aggregate uses and for any other lawful purpose.

Cookies. “Cookies” are alphanumeric identifiers we transfer to your device through your browser for tracking purposes. Some cookies allow us to make it easier for you to navigate our Website, while others are used to enable a faster log-in process, support the security and performance of the Website, or allow us to track activity and usage data within the Website and across websites.

Pixel Tags. Pixel tags (sometime called web beacons or clear GIFs) are tiny graphics with a unique identifier, similar in function to cookies. While cookies are stored locally on your device, pixel tags are embedded invisibly within web pages, emails and online content. We may use these to track our users’ activities, help manage content and compile usage statistics. We may also use these in our emails to let us know when they have been opened or forwarded so we can track response rates and gauge the effectiveness of our communications.

Third Party Analytics. We use third party tools, such as Google Analytics, which are operated by third party companies to evaluate usage of our Website. These third-party analytics companies use cookies, pixels, and other tracking technologies to collect usage data about our Website to provide us with reports and metrics that help us evaluate usage of our Website, improve our Website, and enhance performance and user experience. To learn more about Google’s privacy practices, please review the Google Privacy Policy at https://www.google.com/policies/privacy/partners/. You can also download the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics at https://tools.google.com/dlpage/gaoptout. 

Cross-Device Tracking. We and third parties may use the information we collect about you within our Website and on other third-party websites and services to help us and these third parties identify other devices that you use (e.g., a mobile phone, tablet, other computer, etc.) to interact or engage with us or the Website.

V. SECURITY

No data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee or warrant the security of any information collected through our Website. Your use our Website and provide us with your information at your own risk.

VI. HOW LONG WE RETAIN YOUR PERSONAL INFORMATION

Your personal information will be retained until such time as needed to fulfill the purposes and uses for which it was collected as outlined in this Privacy Policy. If you request we delete your personal information from our databases, please note we may still retain your personal information as necessary to comply with our legal obligations, regulatory requests, resolve disputes, and enforce our agreements.

VII. YOUR CHOICES

We provide several ways for you to manage your personal information.

  • Cookie Settings. To prevent cookies from tracking your activity on our Website or visits across multiple websites, you can set your browser to block certain cookies or notify you when a cookie is set; you can also delete cookies. The “Help” portion of the toolbar on most browsers will tell you how to prevent your device from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to delete cookies. Visitors to our Website who disable cookies will be able to browse the Website, but some features may not function.

  • Industry Ad Choice Programs. You can also control how participating third-party ad companies use the information that they collect about your visits to our Website and those of third parties, in order to display more relevant targeted advertising to you.

    • U.S. Users: you can obtain more information and opt out of receiving targeted ads from participating third-party ad networks at aboutads.info/choices (Digital Advertising Alliance).

    • Canadian Users: you can obtain more information and opt out of receiving targeted ads from participating third-party ad networks at  youradchoices.ca/choices/ (Digital Advertising Alliance of Canada).

Please note that opting out of participating ad networks does not opt you out of being served all advertising. You may continue to receive generic or contextual ads on our Website. You may also continue to receive targeted ads on other websites from companies that do not participate in the above programs. 

·        Do Not Track Signals. Note that your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. Like many websites and online services, we currently do not alter our practices when receiving a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

VIII. GENERAL AUDIENCE SITE

The Website and our services are directed to a general audience, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe we have collected your child’s personal information, please contact us, and we will remove such data to the extent required by applicable law.

IX. OTHER INFORMATION

Visiting Our Website from Outside the United States

We are based in the United States, and the personal information we collect is governed by U.S. law. If you are visiting the Website from outside the United States, please be aware that your personal information and other information about you may be transferred to, stored, and processed in the United States, where our servers are located and where our central database is operated. The data protection and other laws of the United States and other countries may not be as comprehensive as those in your country. By using the Website, you agree that your information may be transferred to our facilities and handled as described in this Privacy Policy.

Social Features

Certain functionality in connection with the Website is specifically designed to permit social and other interactions that you initiate between our services and third party services, including third party social networks (“Social Features”). Examples of Social Features include enabling you to share our Website content to third party services.

If you choose to use Social Features, information you post or provide access to, may be publicly displayed by the provider of the Social Feature that you use. Please review the third party’s privacy policy for information regarding their use of your personal information.

Third Party Links

This Privacy Policy explains how we collect, use, share, store and protect the personal information we collect and process. Our Website may have a link to another company’s website or another company’s website may have a link to our Website. Those third-party companies may have separate and distinct privacy policies. You should review the privacy policies and terms for any third parties before proceeding their websites. We are not responsible for the information practices of such third parties, including their collection of personal information.

X. CHANGES TO OUR PRIVACY POLICY

If we decide to change or update our Privacy Policy, we will post those changes on this page. Your continued use of the Website is subject to our most up-to-date Privacy Policy, posted here. If we make any material changes, we may notify you by means of a prominent notice on our Website.

 

XI. CONTACT US

If you have any questions or concerns regarding this Privacy Policy, please contact us at info@keystonenatural.com.

Superior Natural

Attn: Privacy Office

1436 East Pender St.

Vancouver, BC V5L 1V8